Nissan Motor Corporation launches its New Business Plan Called The ARC

Nissan Motor Corporation has launched their new business plan for 2030, called The ARC.

Takeaway Points

• Nissan Motor Co., Ltd. on Monday announced the launch of its new business plan, The Arc, in a press release.
• The aim of the new business plan is to drive value and strengthen competitiveness. 
• Nissan plans to launch 30 new models by 2026, of which 16 will be electrified. 

Nissan Motor Co., Ltd, on Monday announced the launch of its new business plan, The Arc, in a press release. The aim of the new business plan is to drive value and strengthen competitiveness. 

According to the report, the company plans to find new approaches to engineering and manufacturing , and adapt new technologies. Nissan is targeting additional 1-million-unit sales to increase its profit margin by more than 6% by the end of fiscal year 2026, and they want to also launch 30 new models by 2026, of which 16 will be electrified. 

Nissan President and Chief Executive Officer Makoto Uchida said that the new business plan shows their path to the future and it will also ensure sustainable growth and profitability. 

“The Arc plan shows our path to the future. It illustrates our continuous progression and ability to navigate changing market conditions. This plan will enable us to go further and faster in driving value and competitiveness. Faced with extreme market volatility, Nissan is taking decisive actions guided by the new plan to ensure sustainable growth and profitability.” 

About the 30 new models

Nissan said it plans to launch 30 new models over the next three years, of which 16 will be electrified, and 14 will be ICE models, to meet the diversified customer needs in markets where the pace of electrification differs.

 Between 2024 and 2030, Nissan said they plan to launch a total of 34 electrified models to cover all segments, with the model mix of electrified vehicles expected to account for 40% globally by fiscal year 2026 and rise to 60% by the end of the decade.

Regional Strategy 

This is according to the Nissan report.

Americas:

1. Increase across-region sales by 330,000 units (in fiscal year 2026 and compared to fiscal year 2023) and invest 200 million USD in integrated customer experience in the U.S.
2. In the U.S. and Canada: Launch seven all-new models
3. In the U.S.: Refresh 78% of passenger vehicle line-up for Nissan brand and launch e-POWER and plug-in hybrid models

China:

1. Refresh 73% of Nissan-brand models and launch eight new-energy vehicles (NEVs), including four Nissan-branded models.
2. Target 1-million-unit sales in fiscal year 2026, representing an increase of 200,000 units.
3. Start vehicle exports in 2025; aim for 100,000 unit levels.
4. Continue to optimize production capacity with local partners.

Japan:

1. Refresh 80% of passenger model line-up, launching five all-new models.
2. Achieve a 70% electrified level in passenger vehicle line-up.
3. Increase sales by 90,000 units (compared to fiscal year 2023) to 600,000 units in fiscal year 2026.

Africa, Middle East, India, Europe and Oceania:

1. Increase across-region sales units by 300,000 units (in fiscal year 2026 and compared to fiscal year 2023)
2. In Europe: Launch six all-new models; achieve 40% EV passenger-vehicle sales mix.
3. In the Middle East, launch five all-new SUVs.
4. In India, launch three all-new models and become a hub for exports at a level of 100,000 units.
5. In Oceania, Launch a 1-ton pickup and introduce a C crossover EV.
6. In Africa, launch two all-new SUVs and expand A-segment ICE vehicle.

About Nissan

Nissan Motor Corporation is a company that manufactures vehicles and has a passion for creating innovative technologies and products based on the spirit of “Do what others don’t dare to do.” It was founded in 1933, and the headquarter is in Yokohama, Kanagawa, Japan.